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e&c was appointed by Pullman Melbourne on the Park to relaunch the hotel following a $40 million renovation. The brief was to create awareness of the new look hotel and highlight its location across from one of the world’s premier sporting precincts.
The integrated campaign included media relations, influencer marketing, social media (organic and paid), content creation, promotions and signature events including the highly successful Women. Sport.The Future, an annual ‘women in sport’ business luncheon held in the ballroom and attended by over 300 guests. The event was held in partnership with leading advocacy organistion Women Sport Australia in the lead up to International Women’s Day generating media and social media coverage and reinforcing Pullman's position across from Australia's leading sports precinct.
