a
effie&co

Gwinganna

Gwinganna Retreat is one of Australia’s leading lifestyle retreats offering exclusive experiences that inspire balance, wellbeing, and resilience in today’s fast-paced world. With new management and the launch of innovative, new science-backed programs such as Genes for Health, Gwinganna needed to refresh its profile, generate awareness of its unique offering, and position itself as a leader in the evolving and competitive wellness space.

Person by infinity pool at sunset

e&c communications crafted a comprehensive PR and influencer strategy to raise awareness, position Gwinganna as a leader in lifestyle retreats and drive bookings. The program included tailored media relations where we identified and pitched story angles with a focus on innovative and market first retreats, ongoing media famils, influencer events and stays and a targeted brand collaboration with leading fashion brand Jac + Jack Australian and marie claire magazine.


31 media mentions across key lifestyle, travel, and health publications
$337.3k Advertising Value Equivalent (AVE) delivered 
8.4 million reach through earned and influencer channels 
Tangible business impact with strong retreat bookings 

Project Outputs

  • Public Relations (PR)
  • Brand Collaborations
  • Events
  • Influencer Marketing

Need help with
a project?

We'd love to hear from you!

Get In Touch