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Dita Von Teese Lingerie

effie&co was instrumental in the development of Dita Von Teese Lingerie and has managed the marketing and PR for many years. When Dita's tour came to Australia we hosted a media, consumer and retail event to capitalise on her visit to promote her namesake lingerie brand. Held at uber cool Fitzroy cocktail venue, The Everleigh, the event was a fashion highlight!

Dita Von Teese - effie&co Dita Von Teese - effie&co

Attended by the who’s who of media and VIPs the evening included a sumptuous lingerie fashion show featuring Dita herself, especially created Glamonatrix cocktails, delicious food and wonderful music.

We secured significant media coverage during her visit across TV, magazine and national news. It was a night to remember! We continue to manage the marketing and communications for Dita Von Teese Lingerie including social media (organic & paid), influencer marketing, email marketing, PR and events across Australia, the US and UK.

“effie&co are in a class of their own as brand developers, marketing and PR professionals. One of their true strengths is that while they help create fabulousness, they are ever mindful of budgets and commercial targets. That’s a true skill.”

Helen Anderson, Co-Director
Anderson Brockhurst Enterprises
(Dita Von Teese Lingerie, The Knicker, Sainted Sisters)
National media coverage across print, online and TV
Over 2.5 million reach
$355k in AVE (advertising value equivalent)

Project Outputs

  • Publicity
  • Media Relations
  • Event Management
  • Celebrity Management
  • Social Media
  • Retail Consulting
  • Videography: EliMakTV
  • Photography: Penny Lane Photography

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