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e&c brought together two Australian powerhouse brands – Bella Management and DB Cosmetics – for the ultimate search of diversity, inclusivity and authenticity.
Following a record-breaking application period, we hosted open casting days in Sydney and Melbourne which were attended by over 250 model hopefuls. These helped us narrow down to 20 finalists and eventually land on our eight faces of the 2024 DB Cosmetics “I Design Me” campaign.
e&c played an integral role in the search, working alongside both organisations to manage the overall campaign, along with every stage of the Search.
We also managed the overarching PR campaign and launch event which resulted in 20 pieces of media coverage with a reach of over 21.4 million.
