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Camp Quality

Unable to implement their usual fundraising events due to COVID 19 restrictions, Camp Quality needed a viable alternative to raise funds for their services and programs including their Kids Camps and Family Fun Days.

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Together, effie&co and Camp Quality conceived of ‘Camp In’ inviting families across Australia to pitch a tent in the living room, backyard or anywhere at home and raise funds for kids facing cancer.

We implemented a PR and influencer campaign, engaged ambassadors and secured CSA radio campaign to raise awareness and drive sign-ups. 'Camp in' was resounding success raising $364,000 ($100,000 over target), whilst generating over 40 pieces of media coverage across print, online and broadcast media with a reach of 18.9 million.

We continue to work with Camp Quality across their various programs and fundraising initiatives.

”We have worked closely with effie&co for the last five years on the development, implementation and awareness of all our highly successful fundraising activities. Their collaborative approach, creative thinking and commitment to achieving outstanding results are key contributors to this success.”

Deborah Thomas, CEO, Camp Quality
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$364,000 ($100,000 over target) raised
Over 40 pieces of media coverage
18.9 million potential readership/reach

Project Outputs

  • Celebrity Management
  • Ambassador Engagement
  • Media Relations
  • Publicity
  • Influencer Engagement
  • Photography: Lisa Rutledge Photography

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