Over recent years, there’s been a noticeable shift in PR for consumer brands as publications look for new ways to monetise their platforms amid declining traditional advertising revenue.
Jac + Jack and Gwinganna unite in a curated edit blending minimalist style and mindful living. Discover elevated everyday pieces inspired by nature!
Learn about the rise of affiliate marketing in PR. See how brands secure coverage, boost ROI, and craft stories that connect and convert. Read here!
By leveraging the strengths of both organic and paid social media, brands can build long-term trust. Read here how organic and paid socials work together!
Fans of the iconic Aussie movie The Castle will remember Darryl Kerrigan’s’ lawyer referring to ‘the vibe’ of the constitution when arguing in court that his family home should not be compulsorily acquired
Does PR actually work? I’ve been in the business for nearly 20 years and it’s a question even I ask myself from time to time.
Consumers just want to feel that who they are is enough to join your brand on its journey.
The new accounts include First Nation’s fashion brand Ngali, beauty brands INIKA Organic and Designer Brands Cosmetics, homewares brand Gro Urban Oasis, not for profit Deaf Children Australia and FMCG companies Pental and Good Food Partners
Discover INIKA Organic's People with Purpose! Join Robyn Lawley, our inspiring Brand Ambassador, in embracing pure, ethical beauty. Transform with us
